- A market demand (Eg: Authorizing a project to manufacture Ambralla as the rainy season is approaching)
- Organizational need (Eg: A project for employees to apply leave online)
- Requested by Customer (Eg: A car manufacturing company wants a specially designed head lamps)
- Legal Requirement (Eg: It is mandatory in construction sites to wear caps, so you manufacture them)
- Social needs (Eg: A website for public safety awareness) etc.
These reasons we can call as Business Cases.