PEST Analysis

  • P – Political
  • E – Economic
  • S – Social (cultural)
  • T – Technological

PEST Analysis is a framework of above points (or micro-environmental factors) used for the understanding of  micro-environmental factors which might lead you to do major strategic changes.

You will come across many similar abbreviations for the almost same thing - STEP, PESTEL, PESTLE, PESTE, PESTLIED, SLEPT, STEEPLE, STEEPLED, LE PEST C or LEPEST

More readings here:

Have a look at SWOT Analysis also.

No comments:

Post a Comment