Personal space

Personal space is the region surrounding a person which they regard as psychologically theirs. Most people value their personal space and feel discomfort, anger, or anxiety when their personal space is encroached. Permitting a person to enter personal space and entering somebody else's personal space are indicators of perception of the relationship between the people. There is an intimate zone reserved for lovers, children and close family members. There is another zone used for conversations with friends, to chat with associates, and in group discussions; a further zone is reserved for strangers, newly formed groups, and new acquaintances; and a fourth zone is used for speeches, lectures, and theater; essentially, public distance is that range reserved for larger audiences.


Difference Between Strategic And Tactical Marketing

  • Tactical Marketing is the execution of your marketing plan, such as generating leads, placing media, creating marketing tools, and implementing a follow-up system
  • Strategic Marketing has to do with what you say, how you say it, and who you say it to. In other words, it's the content of your marketing message.

You can read more about Strategic Marketing here.

Chanakya (Kautilya)’s ARTHASHASTRA - Lessons for Management Theory and Practice

It is astonishing to observe that several concepts of present day management theories have been explicitly explained by Kautilya in his work. As in the present day management, the importance of vision, mission and motivation was captured in Arthashastra.

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What is Marketing?

The Chartered Institute of Marketing in the UK defines marketing as follows:

"Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably"

Source: RDI study material