Two brains constitute one brain

Your single brain got two different “brains”. One is “left” and the other is “right”

  • Right brain is a creative one. Mostly designers, copyrighters etc. belongs to this category.
  • Left brain is more into logical stuff. Members of this section are programmers, architects etc.

Even though everybody uses “both brains“, there will be a dominance of one side usually. You can find a more detailed reading on this topic here.

It was known from very long back that the right side of the brain controls movements of right side of the body and vise versa. But recently only studies proved about the “creative” and “logic” differentiation of brain hemispheres.


  • Emotions are right
  • Speech, language etc. are left
  • Gestures are right
  • Lawyers, Accountants, Managers etc. have more powerful left brains
  • Artists, Musicians etc. have more powerful right brains

Source: Leisure reading on Internet

Who are the blue chip organizations?

They are “most valuable organizations”. They will have a rating in BSE/NSE. We can say, they are financially well sound organizations.

Eg: Oracle, Vodafone, Pepsi etc.

The name “blue chip” came from the poker game where "blue chips” have the highest value.

Shell Directional Policy Matrix

This is another modified form of traditional BCG matrix. It is a 9-celled matrix.



Read more about this matrix here.

Gap Analysis

It is an analysis to do the comparison between “Where are we” and “Where we planned” – in marketing context.

Marketing Mix–7Ps

  1. price,
  2. promotion,
  3. place,
  4. product,
  5. process,
  6. physical and
  7. people.

Image courtesy watermarked.

STEEPLE analysis


This is a valuable analysis for consideration when entering into export market.

Also known as PESTLE or PESTLIED analysis.

You might want to read about PEST here.

What is Marketing?

According to AMA – American Marketing Association:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.